Today in New York, TV networks and advertisers are in the thick of "the upfronts." This is when the networks parade out their fall line-ups and advertisers move in to start the bidding. Lingering over the proceedings this year is The Hopper. That's a new commercial-skipping device from DISH Network.... So: advertisers, TV networks -- it's your move. Laurie Baird, with the Georgia Tech Institute for People and Technology, says the industry is busy on a number of fronts. "One is they're trying to integrate their product into the program. So the character is drinking the product, or driving the automobile. The other thing that's going on is things that they're calling 'second screen experience' or 'companion applications,' where you're sitting at home and you may have your iPad or PC or your cell phone with you and it's offering you bonus material tied to what you're watching."