Used to be you'd get TV shows sent from TV stations to your TV. Well, everything's getting all crazy and now you get video all over the place. The Amazon Instant streaming service is now available as an iPad app. Hulu Plus can now be accessed on Apple TV set top boxes, streamed by Internet. More stuff on more platforms than ever. "What you're seeing now is lots of players saying there's a demand for content anywhere, anyhow. I want to help enable that," says Laurie Dean Baird, who's with Georgia Tech's Institute for People and Technology. She says the companies bringing us all our stories on our shiny gadgets have strengths and challenges. "You look Amazon that's great at doing recommendations, and they've driven that on their online stores, so saying why not expand that. Netflix, great company with big success story of being the sneak approach to get videos to the home through old school means of mail and now through television, I think their big challenge is cost and getting the content they want. Apple has this wonderful tie to the consumer through Apple products, but very limited to Apple products."